High Alert Institute

Emails4Good

OUR MISSION + YOUR ENDORSEMENT = UNPARALLELED PARTICIPATION

Endorsements of a charity are an effective way to enhance a fundraising campaign for a great cause, while simultaneously increasing the sponsor’s reputation for ethical stewardship and social responsibility. We all look to friends, experts, influential people, and trusted brands when considering what products to buy, what organizations to support, and even for whom to vote. Trust in the messenger yields trust in the message. And recognizing the link between shared values and charitable giving, then, is no surprise.

BECOME A PARTNER4GOOD

HOW PARTNERS4GOOD WORKS

BECOME A PARTNER4GOOD

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BECOME A PARTNER4GOOD

Individuals, Groups, and Businesses can become a Partner4Good by completing the Partner4Good form.

Click on the High Alert Institute logo to apply today.

JOIN THE EMAILS4GOOD PROGRAM

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JOIN THE EMAILS4GOOD PROGRAM

Partners4Good seeking to participate in the Emails4Good program, simply click on one of the links below:

MEET WITH THE INSTITUTE

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MEET WITH THE INSTITUTE

The Institute Experts meet with Business Partners4Good to design a co-branded email and to keep the process simple:

Our email marketing team works with your team to develop a mutually acceptable co-branded email
You maintain ownership and control of your list
Your list is not shared with the Institute
You send the endorsement emails in the same way you already send email marketing for your organization
We provide you with a tax receipt for the fair market value (FMV) for each co-branded email that you send

YOUR CUSTOMERS TRUST YOU

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YOUR CUSTOMERS TRUST YOU

Consumer spending statistics, as reported by Garner Market Reports (2021):

When a consumer and their trusted brand have a charity in common, the consumer is 20 times more likely to make a donation based upon the trusted brand’s recommendation than if the charity contacted them directly.
In addition, if a consumer and trusted brand support the same charity, the consumer will spend 74% more with that brand.

Demonstrate the value that you place on ethical stewardship and social responsibility to your customers, investors, and followers by partnering in the Emails4Good program.

BECOME A PARTNER4GOOD

EMAILS4GOOD FAQ

I am an individual. Can I email all my contacts as part of the Emails4Good program?

YES. For individuals, the Emails4Good program uses our Peer2Peer fundraising tool. This provides an individual with the same email marketing opportunity as corporations that have an email marketing department. Simply click Peer2Peer here or from our website menu and follow the online instructions. If you have questions or need help, Message Us.

Do you give presentations to our head office?

YES. We offer in-office presentations to our $100K Platinum-level partners. For other partnership levels, certain arrangements may be possible. Speaking engagements, such as conferences or panels, can be arranged separately for a fee. Please use our Message Us form if you are interested in more information

Our company is not located in the United States. Can we still be a corporate partner?

YES. We are happy to partner with companies outside of the US.

Can I donate a social media campaign rather than an email campaign?

YES. Please sign-up for the Email4Good program and include that you prefer social media. If you have questions or need help, simply Message Us.

What impact is my donation making?

A BIG ONE. While we do not quantify donations in an “X dollars does this” model, rest assured that your donation is allowing us to implement all of the programs and projects of the High Alert Institute.

When we participate in the Emails4Good program, do we share our contact list with the High Alert Institute?

NO! We keep it simple and secure:

Our email marketing team works with your team to develop a mutually acceptable co-branded email
You maintain ownership and control of your list
Your list is not shared with the Institute
You send the endorsement emails in the same way you already send email marketing for your organization
We provide you with a tax receipt for the fair market value (FMV) for each co-branded email that you send.

How do you know the number delivered for tax purposes if I/we send the emails?

You provide us the overall Sent and Delivered rates from your email distribution software for the donated email campaign. We give you a receipt for the fair market value (FMV) based on the number of emails delivered.

What is the fair market value (FMV) for a donated email campaign?

The FMV for tax purposes is based on the number of emails delivered and is not dependent upon the response to your email endorsement. In 2022, the FMV of a charitable email campaign is between $667 to $1,000 per 1,000 delivered emails.

If we conduct a social media campaign, how do you know the number delivered for tax purposes?

You provide us the overall Sent and Engagement rates from your social media distribution software for all social media accounts included in the campaign. We give you a receipt for the fair market value (FMV) based on the number of followers to whom you sent the post and the engagement rate.

What is the fair market value (FMV) for a donated social media campaign?

The FMV for tax purposes is based on the number of followers to whom the post was sent, adjusted for the rate of engagement, and is not dependent upon the response to your social media endorsement. In 2022, the FMV of a charitable social media campaign is between $667 to $1,000 per 15,625 followers, assuming an industry-standard 0.064% engagement rate.

BECOME A PARTNER4GOOD